1. Facilitate the positive interaction between the poultry industry, society, and the environment.
  2. Ensure a safe supply of poultry products for consumers.
  3. Maximize societal and industrial benefits from molecular sciences.
  4. Provide accurate, objective information about poultry care and well-being for the development of appropriate decisions and policies.
  5. Enhance the value and quality of poultry products through better processes and ingredients.